Case Study: a family-operated trucking company boosts national leads with Advance Ohio

Family Operated Trucking Company - Customer Case Study

Advance Ohio partnered with Family Operated Trucking Company, a family-owned business seeking to enhance its national online presence and generate more leads. The customer's primary challenges were reaching target customers across the country and increasing both website traffic and call volume to secure new business.

To address this, Advance Ohio implemented a strategy that involved optimizing the company's business listings and launching a targeted SEM campaign designed to drive phone calls. The results were significant, including an immediate increase in call volume that led to an $11,000 sale. The SEM efforts successfully drove 41% of all site traffic, achieved a 53% click-through rate, and converted leads at a 15% rate.