Case Study: Cleveland.com grows regional real estate leads with Advance Ohio

Cleveland.com grows regional broker leads across 6 states with Advance Ohio

Advance Ohio partnered with Cleveland.com, a major regional real estate broker, to address the challenge of generating higher-quality leads directly through their own website rather than relying on third-party aggregator platforms. The broker needed to simultaneously build brand trust and drive agent recruitment while improving the conversion rate of the leads they did acquire.

The solution implemented by Advance Ohio was a comprehensive marketing strategy blending SEO at scale, competitive analysis, targeted search campaigns, and sophisticated call tracking. This approach allowed them to improve organic visibility for hundreds of daily property listings and optimize call center performance. As a result, Advance Ohio drove significant site traffic growth throughout 2020, generated a high volume of converting leads via phone calls and contact forms, and provided quantifiable feedback that improved lead conversion rates across the broker's six-state operation.

Cleveland.com