Case Study: Cleveland.com lighting store boosts traffic and CTR with Advance Ohio video solutions

Cleveland.com - Customer Case Study

Cleveland.com worked with Advance Ohio to help a local lighting store address rising advertising costs during a slow season, while trying to drive more web and in-store traffic. The business wanted better return on investment from its marketing, and Advance Ohio suggested using advertising solutions on Cleveland.com, including digital video, to improve performance.

Advance Ohio shifted part of the client’s TV budget into digital video and used Cleveland.com in-story video and targeted video to reach homeowners with high income and interest in home improvement, especially in profitable zip codes. The campaign delivered a 25% increase in organic website traffic, a 20% increase in direct traffic, and a 100% increase in click-through rate, rising from 3.25% to 6.5%.

Cleveland.com