Case Study: Catherine’s Health Center grows traffic and expands its reach with Advance Ohio’s targeted digital marketing

Catherine’s Health Center boosts organic traffic 40% with Advance Ohio

Catherine’s Health Center, a non-profit Federally Qualified Health Center, sought digital marketing services from Advance Ohio to help grow patient traffic at its new Wyoming location. The organization had expanded from a single clinic to three locations and needed a cost-effective strategy to reach its target audience.

Advance Ohio developed a strategy using three key tactics: sponsor content, targeted display, and social cards. By leveraging the health center's existing CRM for geographic and demographic targeting, the campaign resulted in an immediate 40% lift in organic site traffic and a 60% lift in direct site traffic. The campaign also successfully refined their understanding of patient geography, with significant traffic increases coming from Grand Rapids, Wyoming, and Kentwood. Based on these strong results, the initial two-month pilot with Advance Ohio was extended to six months.

Catherine’s Health Center