Case Study: American Planning Association boosts audience engagement with Advance Ohio experiential marketing

American Planning Association drives 106 registrations with Advance Ohio

Advance Ohio partnered with the American Planning Association (APA) to address the challenge of connecting with and positively influencing key community decision-makers, including policymakers, elected officials, and influencers. APA sought to elevate its audience reach and change perceptions about the work of planners through a tailored experiential marketing event.

The solution implemented by Advance Ohio was the creation and execution of a custom event called “It Takes a Planner.” Leveraging its trusted brand recognition and deep community roots, Advance Ohio secured high-profile speakers and attracted a targeted audience. The results were significant, with 106 registrations (140% of the goal) and an attendance rate of 81%. Notably, 26% of attendees were policymakers, including 11 council members, 7 mayors, and 5 state representatives, greatly exceeding APA's outreach goals.

American Planning Association