Case Study: 4Front Credit Union improves search performance and reporting with Advance Ohio

4Front Credit Union boosts engaged sessions 95.57% with Advance Ohio

The customer, 4Front Credit Union, faced challenges with managing multiple vendors and fractured budget allocation, which hindered their growth strategy. They needed transparent, all-in-one reporting and a better understanding of their search campaign performance. They partnered with vendor Advance Ohio for a complimentary search audit service.

Advance Ohio's search audit identified significant issues, including misconfigured conversion tracking in GA4. The vendor implemented solutions that cut waste and optimized the campaign. The results included a 39.9% decrease in unqualified traffic, a 95.57% increase in engaged sessions, and a 36.9% rise in conversions, all within the identical budget. Advance Ohio streamlined the credit union's activities and provided the transparent reporting needed for a more strategic approach.

4Front Credit Union