Case Study: an upstate New York higher education institution gains evidence-based rebranding insights with Advance Media New York

Upstate New York Higher Education Institution gains naming insights in 2 weeks with Advance Media New York

Advance Media New York partnered with an upstate New York higher education institution that lacked data-driven direction for a potential renaming initiative. The college needed to understand stakeholder perceptions of its current name and several new concepts to make an informed rebranding decision.

Advance Media New York executed a comprehensive market research survey to gather this essential feedback. The solution provided the college with the evidence necessary to make confident, evidence-based decisions regarding its school names, as detailed in a final infographic report.