Case Study: Syracuse University’s Athletics Department drives digital ticket sales growth with Advance Media New York

Syracuse University’s Athletics Department exceeds industry averages with Advance Media New York

Syracuse University’s Athletics Department faced the challenge of transitioning from a traditional media mix to a digitally-focused marketing program. They partnered with Advance Media New York to develop and execute a data-driven digital marketing plan aimed at reaching specific ticket-buying segments.

Advance Media New York implemented a solution using unique data sources and tools, including CRM analysis, captured device IDs, and their own local news site data. Their strategy involved targeted digital campaigns across SEM, paid social, email, display, and sponsor content. The results were that KPIs for these channels routinely exceeded industry averages, and ongoing optimization through monthly reporting meetings continually improved ROI for the client.

Syracuse University’s Athletics Department