Case Study: Sidney Federal Credit Union engages Gen Z with a social video from Advance Media New York

Sidney Federal Credit Union builds Gen Z video in 75 years of community service with Advance Media New York

Sidney Federal Credit Union, a long-standing community financial institution, wanted to create a social media video to authentically engage a younger Gen Z audience. They partnered with Advance Media New York to produce a video that followed a current trend and featured their CEO using Gen Z slang.

Advance Media New York produced a video starring the credit union's CEO to directly address Gen Z in a bold and personal way, humanizing the brand to make it relatable. The solution helped Sidney Federal Credit Union build a stronger relationship with younger members and connect with their future customer base, ensuring they feel valued.

Sidney Federal Credit Union