Case Study: Home Builders & Remodelers of CNY boosts event attendance and vendor participation with Advance Media New York

Home Builders & Remodelers of CNY boosts event revenue and attendance with Advance Media New York

The customer, Home Builders & Remodelers of CNY, needed to build revenue and increase well-qualified attendance for its Parade of Homes and Home & Garden Show events. It sought a full-service agency partner to lead its marketing efforts. The vendor, Advance Media New York, was engaged as the agency of record to meet this challenge.

Advance Media New York implemented a comprehensive multi-media strategy that included traditional advertising like billboards and print, alongside a robust digital campaign across platforms like Pandora, Facebook, and syracuse.com. Their solution, which also included creative services, an online ticket sales platform, and PR, successfully increased both vendor participation and consumer attendance. Advance Media New York has served as the association's agency of record since 2015.

Home Builders & Remodelers of CNY