Case Study: Small Private College boosts conversions with Advance 360 Education

Small Private College uses content and search marketing to increase conversions

Small Private College worked with Advance 360 Education to improve recruitment for its online degree and certificate programs. The college needed to reach segmented audiences, including parents, students, and adult learners, across the full purchase cycle while building stronger awareness and consideration.

Advance 360 Education implemented a multi-channel campaign using monthly sponsored content, educational assets, social media management, SEO, SEM, and behaviorally targeted re-messaging. The effort exceeded the target cost-per-conversion across all channels, driving form fills and inbound phone calls while steadily increasing prospect numbers over time.