Case Study: Public State University boosts STEM recruitment with Advance 360 Education retargeting

Public, four-year stateuniversity uses re-targeting to bring in top recruits

Public State University, a four-year state university, partnered with Advance 360 Education to help the College of Science recruit top STEM student prospects online. The challenge was reaching high-performing high school students without a database of academic records such as GPA, while increasing enrollment in the College of Science.

Advance 360 Education built a four-week digital campaign leading up to National Decision Day, using mobile in-app, geo-targeted ads aimed at the 40 top-performing STEM high schools in the four closest states, then retargeting engaged students after they left the area. With less than $3,000 spent, the campaign delivered 250,000 impressions, 1,134 clicks, a 0.46% CTR, 113 admitted students, an 88.3% increase, and a 79% increase in Honors College students from the College of Science.