Case Study: NYADI boosts enrollment by 65% with Advance 360 Education

marketing strategy overhaul helps to drive 65% increase in enrollment

NYADI, The College of Automotive and Diesel Technology, wanted to increase engagement and enrollments in a highly competitive technical education market. Advance 360 Education stepped in after prior marketing efforts proved too unfocused and ineffective, and the school needed a more data-driven approach to reach prospective students and stand out from competing colleges and vocational programs.

Advance 360 Education implemented a comprehensive digital marketing strategy that included display, search (SEM and SEO), social media, remarketing, video, and location-based targeting. The campaign targeted young men with interests in cars and DIY auto repair, as well as parents and nearby prospects around competitor locations, and it delivered strong results: enrollment starts increased 65% year over year, the SEM campaign generated 11,991 clicks/taps, and the video campaign achieved a 51% view rate, more than twice the industry standard.

NYADI, The College of Automotive and Diesel Technology

Patrick Hart

College President