Case Study: Culinary School achieves 12–15 new students per enrollment period with Advance 360 Education

Culinary School Cooks Up New Enrollments

Culinary School wanted to expand beyond its government assistance audience and increase general enrollment by 10–15 students per session. To help meet that goal, the school partnered with Advance 360 Education to support digital marketing efforts aimed at reaching prospective students in the New York metropolitan area.

Advance 360 Education implemented a multi-channel strategy using SEM, Facebook Lead Generation, display remessaging, SEO, and TrueView video to drive awareness and conversions. The campaign delivered an average of 120 leads per month, a 56% video view rate, a 6% SEM conversion rate, and ROI of over 400% per month, ultimately helping Culinary School enroll 12–15 new students each session.