Case Study: Leading Cross-Channel Marketing Company achieves 13% more qualified leads with Advance 360 Education

Cross-Channel marketing strategy yields dazzling results for beauty school

Advance 360 Education worked with Leading Cross-Channel Marketing Company, a beauty school client that was struggling with inconsistent messaging across marketing touchpoints and uneven campaign performance. The goal was to improve qualified lead growth year over year and ultimately drive more enrollments through a more consistent digital marketing approach.

Advance 360 Education implemented a multi-channel strategy built around SEM/PPC, social media lead generation, and digital display advertising. The team continuously optimized keywords and ad copy, added Facebook lead gen and look-alike audiences, and layered display targeting across multiple audience segments. Results included a 13% increase in overall qualified leads, a 1023% increase in assisted SEM conversions, a 40% lift in social qualified leads, and nearly double the industry average CTR for both SEM and display.