Case Study: Reckitt Benckiser streamlines MSL creation with Advaiya's web app

Reckitt Benckiser cuts MSL creation time to under 2 minutes with Advaiya

Advaiya partnered with Reckitt Benckiser, which needed to standardize its manual process for creating a Must Stock List (MSL). The challenge was a lack of a single source of truth, leading to different team versions shared via email and preventing the marketing team from focusing on a unified set of priorities to improve profits. Advaiya developed a web application to address this.

The solution was a web app built with Angular12 and ASP.Net Core, deployed to the client's infrastructure. Advaiya's application provided role-based access and master data management, centralizing MSL creation with predefined rules. This resulted in the marketing team focusing on a single priority list, reducing MSL creation time for a region from 2.5-3 hours to under 2 minutes, eliminating human errors, and enabling future management without a development team.

Reckitt Benckiser