Case Study: Pixum improves marketing attribution and budget allocation with Adtriba and JENTIS

State-of-the-Art Marketing Attribution Thrives through Increased Data-Quality

Pixum, one of Germany and Europe’s leading online photo services, needed a better way to evaluate marketing activity across channels and improve budget allocation as tracking regulations made data less complete and reporting across platforms inconsistent. Adtriba was brought in to provide data-driven attribution, helping Pixum move beyond siloed platform reporting and assess performance more holistically.

Adtriba’s attribution solution was combined with JENTIS server-side tracking to improve data quality and completeness, feeding more reliable first-party conversion data into the model. In a three-month A/B test, Pixum identified significantly more returning users, reduced single-touchpoint journeys in some campaign types from over 20% to under 5%, and achieved more accurate CPO and ROAS calculations, leading to better budget allocation and stronger marketing control.

Pixum

Björn Prickartz

Head of Webanalytics & Conversions