Case Study: Awork boosts marketing attribution and scales media spend with Adtriba

Moving Beyond Heuristic Attribution Models to Find the Truth Ai to the Rescue

Awork, a B2B SaaS work management platform, needed a better way to understand which marketing touchpoints were actually driving app sign-ups and customer acquisition as its media mix became more complex in a competitive market. Its team struggled with inconsistent reporting across platforms, static last-click attribution in Google Analytics, and difficulty answering where to allocate budget most effectively.

Adtriba provided awork with data-driven multi-touch attribution, a single source combining cost and conversion data, and raw-data exports for Tableau, supported by clean UTM naming, Segment, AppsFlyer, and funnel.io integrations. With Adtriba’s machine learning attribution and aggregated view modeling, awork shifted 30% of its media budget toward paid social, improved bidding decisions, and increased media spend by 4x over two years while gaining clearer insight into customer acquisition costs and campaign performance.

Awork

Tobias Hagenau

Co-Founder