Case Study: Rustic Garden Art achieves higher conversion value and order value with Adtrak PPC

Rustic Garden Art boosts conversion value 116.75% with Adtrak

Rustic Garden Art, a family-run rural business crafting garden signs and decor, wanted to improve the efficiency and profitability of their Google Ads to support e-commerce growth. They enlisted the full-service agency Adtrak to address this challenge.

Adtrak's PPC experts restructured the paid search account around key customer price points, allowing for more efficient budget allocation and tailored audience targeting. This new strategy delivered a 117% increase in conversion value and a 240% increase in average order value year-on-year, demonstrating a stronger commercial return for Rustic Garden Art.

Rustic Garden Art