Case Study: Mr Tyre Auto Service Centres boosts online bookings with Adtrak

Mr Tyre Auto Service Centres boosts online MOT bookings 358% with Adtrak

Mr Tyre Auto Service Centres, an independent chain of car garages in Central England, wanted to increase online bookings for their services. They partnered with the full-service agency Adtrak to achieve this through a new and updated website, with a primary focus on conversion rate optimisation.

Adtrak's solution involved optimising the website's booking process, relocating callback forms, and split-testing USPs. This strategy, combined with their existing SEO traffic, yielded immediate and meaningful results. The vendor achieved a 206% increase in online tyre bookings and a 358% increase in online MOT bookings for Mr Tyre over a five-year period, far exceeding the client's initial expectations.

Mr Tyre Auto Service Centres