Case Study: Morplan achieves 107% online sales growth with Adtrak PPC, SEO and Social Media Marketing

Morplan boosts online sales 107% with Adtrak

Morplan, a leading UK supplier to the retail and fashion industry, faced the challenge of needing to consistently attract new customers. They partnered with the vendor Adtrak for a comprehensive digital marketing campaign that included PPC advertising, social media marketing, and SEO.

Adtrak implemented a strategy using Google Smart Shopping campaigns and a segmented approach to PPC to maximize return on ad spend. They also provided technical and ongoing SEO work. The results were exceptional, with Adtrak delivering a 107% increase in online sales and a 5.7:1 return on ad spend, leading the client to double their advertising budget. Morplan reported a 400% increase in revenue from the new PPC strategy.

Morplan