Case Study: Ideas in Action boosts website sessions and conversions with Adtrak's web redesign and PPC

Ideas in Action boosts website sessions by 33% with Adtrak

Ideas in Action, a company providing mobility equipment, sought to redesign its website with a strong focus on accessibility for its target demographic. They partnered with the full-service agency Adtrak for this web design project.

Adtrak implemented a solution that prioritized an accessible design with clear navigation and also focused on content creation and PPC campaigns. The results were significant, including a 33% increase in website sessions, a 15.7% increase in total conversions, and a 34.91% increase in PPC conversions following the work done by Adtrak.

Ideas in Action