Case Study: Enviro-Flame boosts online sales and organic traffic with Adtrak's e-commerce marketing

Enviro-Flame boosts organic traffic 106% with Adtrak

Enviro-Flame, a fireplace company, faced the challenge of adapting its business to the COVID-19 pandemic by shifting from traditional showroom footfall to online sales. They built an e-commerce shop themselves and then partnered with Adtrak to revamp their online marketing strategy to support this new digital focus.

Adtrak implemented a new strategy focused on conversion rate optimization for the e-shop, SEO, and introduced Facebook marketing and advertising. This solution drove significant results, including a 106% increase in organic traffic and a 91% increase in Facebook engagement. Facebook became the primary traffic driver, responsible for 71% of all website visits. Adtrak's Facebook ads also generated 918,000 impressions and 80 lead generation forms.

Enviro-Flame