Adtrak
40 Case Studies
A Adtrak Case Study
Delawonder, a project supporting the communities of Southern Delaware, came to Adtrak without a name and with the challenge of creating an engaging visitor's guide website. The goal was to highlight the area's walking trails, natural beauty, and wildlife while also promoting local businesses. Adtrak provided branding and web design services to address this need.
Adtrak devised the Delawonder name and branding, then designed a unique website that functioned like a visitor's guide with a robust mapping feature. The site was launched in phases to allow for user feedback and future updates. While not focused on lead generation, the project's success is measured by its community support, leading to a continued partnership where Delawonder has signed with Adtrak to develop three additional brands.