Case Study: Easigrass boosts leads and website traffic with Adtrak

British Association of Landscape Industries boosts traffic 42.25% with Adtrak

The British Association of Landscape Industries, operating as Easigrass, faced the challenge of adapting its sales process and generating leads for its nationwide franchises during the first national lockdown. To thrive despite these circumstances, Easigrass partnered with the full-service agency Adtrak to increase website traffic and conversions.

Adtrak implemented subtle yet effective changes, including improving on-site messaging to promote contactless surveys, updating Google My Business listings, and creating targeted blog content. This strategy yielded significant results: a 42.25% increase in website traffic, with 86.3% of targeted keywords reaching the first page of Google. Most importantly, Adtrak's efforts generated over 1,000 leads per month at an average cost-per-lead of £1.69, helping Easigrass succeed during a difficult period.

British Association of Landscape Industries