Case Study: smartphoto reaches new customers across the Nordics with Adtraction Plus

Smartphoto grows partner traffic 294% with Adtraction

Smartphoto, a Nordic photo products brand, faced the challenge of reaching new customers and rewarding existing ones through brand partnerships. They needed to connect with relevant, non-competing brands and diversify their traffic sources without adding internal complexity. To achieve this, they partnered with vendor Adtraction and utilized its Adtraction Plus solution.

Adtraction implemented its Adtraction Plus service to set up and fully manage over 150 brand-to-brand partnerships for smartphoto across Sweden, Finland, and Norway. The solution required minimal technical resources from the customer. Adtraction delivered significant results, including a 294% increase in partner traffic in Finland and a 10% increase in portal conversion rates in Sweden, enabling efficient growth and enhanced customer loyalty.

Smartphoto