Case Study: La Redoute achieves 31% higher average order value with Adtraction

La Redoute boosts AOV by 31% with Adtraction

La Redoute, a recognized French e-commerce brand specializing in home decor and fashion, faced the challenge of growing its customer base in Italy while maintaining strict budget control and avoiding low-quality traffic. They partnered with the vendor Adtraction to implement a results-driven performance marketing strategy to achieve concrete outcomes.

Adtraction provided strategic guidance and hands-on support, proactively recruiting high-quality partners and ensuring a diverse partner base. This solution delivered significant results for La Redoute, making Adtraction their fourth-largest source of paid traffic and sales. A key measurable impact was a 31% higher average order value compared to other channels. Due to this success, La Redoute expanded its collaboration with Adtraction into Germany and Austria.

La Redoute