Case Study: Coffee Friend achieves scalable multi-market growth with Adtraction

Coffee Friend expands to 935 active partners with Adtraction

Coffee Friend, a leading European coffee retailer, faced challenges scaling its partner marketing across seven markets due to a fragmented setup with multiple affiliate networks. This led to inefficiencies, inconsistent partner quality, and a lack of coordinated strategy. They partnered with the vendor Adtraction to build a unified and scalable program.

Adtraction streamlined the program under a single coordinated platform, providing central management and advanced product category tracking. They activated high-quality influencers and content partners. This solution resulted in strong growth across all markets, expansion to over 935 active partners, and higher conversion rates, while significantly reducing Coffee Friend's internal workload.

Coffee Friend