Case Study: World First expands into global markets with Adthena

World First expands global PPC campaigns with Adthena

World First, an international leader in global money transfer, faced a challenge in expanding into new territories via paid search. They lacked the high-quality competitive intelligence needed to build a confident strategy and required a solution to monitor brand infringement. To address this, they turned to Adthena and its 'whole market view' service.

Using Adthena's intelligence, World First successfully launched powerful campaigns in new markets. The solution provided highly accurate reporting and automated alerts, which allowed them to identify and stop competitors from bidding on their TV campaign terms. This measurable impact made their spend more efficient and provided a new way to effectively target users across the globe for a lower cost.

World First