Case Study: Greenlight Digital achieves 90% higher productivity with Adthena

With 90% higher productivity, Greenlight can give 110% to clients

Greenlight Digital, a London-based digital and commerce agency, partnered with Adthena to improve paid search performance for a key retail client. The team needed faster, more efficient ways to monitor competitor strategies, analyze keyword performance, and support campaign optimization during a crucial holiday season.

Using Adthena’s Campaign Optimization solution and AI-powered Whole Market View technology, Greenlight quickly gained granular competitive insights that previously took hours or days to uncover. Adthena helped the agency boost productivity by 90%, save 5 hours on competitive analysis, 6 hours on competitor performance analysis per device, and 6 days on ad copy analysis, enabling faster recommendations and better results for clients.

Greenlight Digital

Maddie Thomson

Account Director