Case Study: Kindred Group achieves 113% higher ARPU with Adthena

Winning big by increasing Average Revenue Per User by 113%

Kindred Group, Europe’s leading online gambling operator, needed a better way to expand keywords, optimize paid search toward Average Revenue Per User (ARPU), and improve coordination between paid, SEO, and affiliate channels. To support these goals, the company turned to Adthena and its competitive intelligence and Search Term Opportunities capabilities.

Using Adthena’s machine-learned search intelligence, Kindred Group identified new keyword opportunities, expanded its search universe, and monitored brand infringement and competitor bidding more effectively. The result was a 113% increase in 30-day ARPU for Sportsbook and an 85% increase in 30-day ARPU for Casino, while also improving cross-channel efficiency with SEO.

Kindred Group

Angelo Di Lascio

Global PPC Manager