Case Study: William Hill Australia dominates paid search with Adthena Real-Time

William Hill Australia wins #1 average PPC position with Adthena in the Melbourne Cup lead-up

William Hill Australia, a bookmaker operating in a highly competitive sector, needed to dominate paid search in the critical short window before major sporting events like the Melbourne Cup. Their challenge was reacting to intense, minute-by-minute competitor activity during the peak betting period. To gain an edge, they turned to Adthena Real-Time for real-time competitor and performance data.

Adthena provided William Hill Australia with minute-by-minute data, allowing them to immediately adapt their bids to changing auction conditions. This solution enabled the firm to react to market changes within minutes. As a result, William Hill won and maintained an average PPC listing position of #1 in the lead-up to the 2016 Melbourne Cup, dominating paid search and driving conversions.

William Hill Australia