Case Study: Volvo gains competitive intelligence for hybrid car growth with Adthena

Volvo identifies 72 new search term opportunities with Adthena

Volvo sought to establish itself as a leader in the competitive hybrid car market and needed to understand how consumers were researching these vehicles online. To support its digital strategy, Volvo partnered with the competitive intelligence vendor Adthena to identify new search term opportunities and better understand the consumer journey.

Using Adthena’s Whole Market View for strategic planning and gap analysis, Volvo and its agency identified 72 new high-intent search terms. This intelligence allowed them to confidently invest in expanding their campaigns. The test implemented by Adthena provided clear insight into audience intent and competition, helping to position Volvo as a synonymous brand with hybrid cars.

Volvo