Case Study: Volkswagen achieves a 13% increase in brand conversions with Adthena

Volkswagen increases brand conversions by 13% with Adthena

Volkswagen faced a challenge when a strategy to reallocate budget from brand to generic search terms led to a sudden drop in market share and a loss of valuable lower-funnel customers. Partnering with its agency PHD and using Adthena's market intelligence, the company needed to identify the cause of the decline and protect its leadership position.

Using Adthena's Smart Monitor and Whole Market View technology, PHD was immediately alerted to the issue and could pinpoint which dealers and affiliates were bidding on Volkswagen's terms. This intelligence allowed for a rapid new strategy that recaptured performance. As a direct result, Adthena helped Volkswagen achieve a 13% increase in brand conversions and a 30% decrease in cost per acquisition.

Volkswagen