Case Study: Volkswagen achieves a 13% increase in conversions with Adthena competitive intelligence

Volkswagen achieves a 13% increase in brand conversions with strategic insights from competitive intelligence

Volkswagen partnered with Adthena and its agency PHD to strengthen paid search performance and protect its market position as it expanded vehicle offerings. The main challenge was that budget was being shifted from brand to generic terms, causing Volkswagen to lose valuable bottom-of-funnel customers and risking a decline in conversions.

Using Adthena’s Smart Monitor and Whole Market View, PHD quickly identified the drop in market share and the dealers and affiliates bidding on Volkswagen’s terms. With this insight, Volkswagen regained 98% impression share in one month, achieved a CTR 167% higher than overall performance, and saw a 13% increase in conversions along with a 30% decrease in CPA across brand campaigns.

Volkswagen

Laia Pérez Puigdomènech SEM

PPC and Social Specialist