Case Study: Unibet reduces CPAs by up to 7% with Adthena

Unibet reduces CPAs by 7% with Adthena

Unibet, a global online gambling company part of the Kindred Group, faced the challenge of operating in a highly competitive industry where reducing cost per acquisition (CPA) for new players was critical. To seize growth opportunities and increase the effectiveness of its search ads, Unibet turned to Adthena for its competitive search intelligence solution.

Using Adthena's unique competitive intelligence data and Search Term Opportunities dashboards, Unibet was able to expand and refine its advertising strategy. This solution delivered measurable results, reducing CPAs for new depositing players by up to 7% for its Sportsbook and 4% for its Casino business, thereby significantly increasing the return on its ad spend.

Unibet