Case Study: Towergate Insurance grows into new niche markets with Adthena

Towergate Insurance grows new market campaigns with Adthena

Towergate Insurance needed to effectively segment the search landscape to explore and enter new specialist insurance markets. Their challenge was to research these potential new niches, conduct keyword research, and analyze competitor ad copy to inform their strategy. They used Adthena's competitive intelligence platform to meet this need.

Using Adthena, Towergate researched markets like photographic equipment, pets, and drones, scoping out main advertisers and analyzing their ad messaging. This allowed them to build successful new campaigns with compelling ad copy. As a result, Towergate was able to replicate this success across multiple new markets, leading to continued growth and optimized search campaigns. Adthena's data was invaluable for their research and planning, informing smart, data-driven decisions.

Towergate Insurance