Case Study: the7stars achieves PPC campaign optimization and cost savings with Adthena

the7stars boosts click-through rate by 4% with Adthena

the7stars, a digital agency working with a lottery client, faced challenges with high-cost-per-click keywords that were inflating advertising spend without return and needed to protect their client's brand equity from competitors using its name in their ads. To address this, they turned to Adthena for competitive intelligence and PPC campaign optimization.

Using Adthena's Brand Activator and Search Term Details tools, the7stars optimized budget allocation by negating high-CPC terms and protected the brand from unauthorized competitor use. This data-driven approach resulted in a 4% increase in clicks, a 2% rise in incremental sales, four-figure cost savings, and a 10% increase in impression share for their client.

the7stars