Case Study: Swinton Insurance halves CPC on brand terms with Adthena

Swinton Insurance halves CPC on brand terms with Adthena

Swinton Insurance, a major UK insurance provider, faced high costs-per-click in a competitive paid search landscape dominated by comparison sites. Their challenge was to monitor their own brand terms to prevent competitors from bidding on them and to develop a more effective mobile paid search strategy. To address this, they turned to Adthena and its automated technology for brand monitoring.

Using Adthena's solution, Swinton gained a whole market view that identified profitable new keywords and provided instant brand infringement reports. This allowed them to take immediate action against competitors bidding on their trademark terms. As a result, Adthena helped Swinton halve the cost-per-click on their brand terms and build a powerful new mobile-first paid search strategy, which delivered significant new business.

Swinton Insurance