Case Study: Staysure launches new travel insurance offers with Adthena

Staysure launches 3 new travel insurance offers with Adthena after a 90% market shrink

Staysure, a travel insurance company, faced a catastrophic challenge when the COVID-19 pandemic caused the travel market to shrink by 90%. With competitors leaving the market and customer calls skyrocketing, the company needed real-time insight to navigate the rapidly changing landscape and determine its marketing strategy. They turned to Adthena for a solution using its search intelligence service.

Using Adthena's data, Staysure gained insight into what travelers were searching for and identified gaps in the market left by competitors. This intelligence gave the leadership team the confidence to innovate, leading to the launch of three new product offers to meet changing consumer needs. Adthena enabled Staysure to successfully navigate the market downturn while others retreated.

Staysure