Case Study: IG reduces CPC spend and brand infringements with Adthena

Slashing brand infringements and reducing CPC spend

IG, a leading spread betting and CFD trading company, faced intense PPC competition in a market where clicks can cost over £100. Its brand terms were being targeted by competitors and affiliates, and it needed a way to monitor infringements, review competitor activity, and protect its paid search spend.

With Adthena, IG gained visibility into competitor ads, could compile evidence of affiliate infringements, and identify new keyword opportunities and rival ad copy. Adthena helped IG massively reduce CPCs on brand terms, lower PPC costs, and improve conversion rates while making enforcement action against infringements possible.

IG

Alex Crowley

Head of PPC