Case Study: Simply Be achieves double-digit growth in impressions and revenue with Adthena

Simply Be boosts impressions 11% and CTR 27% with Adthena

Simply Be, a digital-first retailer specializing in plus-size women's fashion, sought to improve its search campaign performance, particularly in the swimwear and lingerie categories. Their challenge was to understand their competitive position and bidding strategies to capitalize on market growth potential. They partnered with Adthena to gain these insights and improve their return-on-ad-spend.

Using Adthena's competitive intelligence and ad copy analysis, Simply Be added over 1,000 new keywords and refined its advertising strategy. This solution delivered an 11% increase in share of impressions and a 27% improvement in click-through rates for their target categories, resulting in significant revenue growth from search.

Simply Be