Adthena
91 Case Studies
A Adthena Case Study
The customer, Serotonin x Assos, faced challenges in paid search including an inability to pause brand terms when not competitively necessary, declining data transparency from Google Ads which limited competitor tracking, and the manual, inefficient process of identifying trademark infringements. To address these issues, they turned to Adthena, utilizing its Brand Protection and Brand Activator solutions.
Adthena implemented its AI-driven insights to provide crucial competitor intelligence and market analysis. The solution identified over 108,000 trademark infringements, safeguarding the brand. Furthermore, Adthena's ad copy optimizations led to a 4% increase in clicks. This resulted in six figures of additional revenue and five figures in cost savings for Serotonin x Assos, while also saving the team two hours of work per week.