Case Study: Sage cuts CPCs by 75% with Adthena brand protection

Sage cuts CPCs by 75% in five days with Adthena

Sage, a leading UK-based software provider, faced increasing competition from new market entrants, which led to a surge in brand infringements and rising cost-per-click (CPC) rates on their brand terms. To protect their brand and control paid media spend, they turned to Adthena and its brand protection and infringement management tools.

Adthena's solution identified a massive scale of infringements, enabling Sage to automatically police brand bidding and renegotiate agreements with partners. After enforcing new terms based on Adthena's data, Sage achieved a 75% decrease in CPCs for brand terms within just five days and a 33% decrease in partner impression share. This allowed Sage to maximize ROI from its brand terms and justify its paid media budget.

Sage