Case Study: Roman achieves £425K+ savings and 15X ROAS with Adthena Brand Activator

Roman saves £425K+ and achieves 15X ROAS with Adthena

The online fashion retailer Roman, working with their agency Circus PPC, faced a challenge in improving the efficiency of their paid search spend. They needed to reduce wasted investment on their own brand terms without sacrificing revenue, as it was unclear if these ads were driving incremental value or simply capturing existing organic traffic. To address this, they turned to Adthena's Brand Activator solution.

Adthena's solution provided Roman with accurate visibility into their brand campaign performance and automated the process of protecting their brand on search engine results pages. The implementation of Brand Activator led to over £425,000 in savings, which was reinvested into acquisition campaigns. This strategy resulted in a 15X return on ad spend and contributed to a 118% year-over-year sales growth for their non-brand campaigns.

Roman