Case Study: River Island achieves an 82% sales increase on Black Friday with Adthena

River Island boosts Black Friday sales 82% with Adthena

Fashion retailer River Island faced the challenge of executing a high-stakes paid search campaign during the intense competition of Black Friday. Their goal was to capture a share of the significant increase in online shoppers, but they needed to do so within a tight 48-hour timeframe. To gain an edge, River Island turned to Adthena for competitive bidding intelligence to understand competitor behavior and optimize their campaign performance quickly.

Adthena provided data that identified where bid and copy changes could improve PPC rankings. This allowed River Island to optimize their campaigns and redistribute budgets for the best return. Using Adthena's insights into competitor behavior, the retailer maintained a strong share of voice and drove increased traffic. The solution delivered an 82% increase in sales over the previous year, making Adthena fundamental to achieving increased profits on the busiest shopping day.

River Island