Case Study: Unibet reduces CPAs by up to 7% with Adthena

Reducing CPAs by up to 7% for new depositing players

Unibet, part of the Kindred Group network, wanted to improve the effectiveness of its search advertising and reduce online cost per acquisition for new depositing players in a highly competitive market. To do this, the team turned to Adthena’s competitive search intelligence and Search Term Opportunities insights to identify market gaps and expand relevant keyword coverage.

Using Adthena’s Whole Market View and competitive intelligence data, Unibet was able to make more informed changes to its search campaigns and win new business more efficiently. The result was a 7% reduction in CPAs for new depositing players in Sportsbook and a 4% reduction in CPAs in Casino, helping boost overall ROAS and campaign performance.

Unibet