Case Study: The Caravan Club achieves 280% ROI increase with Adthena

Reducing competitive infringements and increasing ROI by 280%

The Caravan Club, Europe’s biggest touring community of campers, caravaners and motorhomers, wanted better visibility into competitor activity in its market. Working with Adthena, the team needed to identify which competitors were appearing on its brand terms, gather evidence of brand infringements, and use competitive intelligence to drive more leads, conversions and new member sign-ups.

Using Adthena’s Whole Market View and Strategic Planning tools, The Caravan Club uncovered more competitors bidding on its brand terms than it had previously known, recorded evidence of those infringements, and found new keywords to improve campaign performance. As a result, The Caravan Club achieved a 10x increase in ad infringement detection, a 6.76% reduction in cost-per-lead, and a 280% increase in ROI.

The Caravan Club