Case Study: Neilson Financial Services achieves lower CPCs and higher customer acquisition with Adthena

Reducing brand CPCs and increasing customer acquisition

Neilson Financial Services, a global specialist provider of Direct Life Insurance, wanted to better protect its brands Smart Insurance and British Seniors in the highly competitive UK life insurance market. The company was dealing with damaging brand infringements and looking to lower brand CPCs, improve CTRs, and increase customer acquisition, so it turned to Adthena for competitive intelligence and brand protection support.

Using Adthena’s search competitive intelligence and infringement monitoring solution, Neilson identified rival brand-bidding patterns and removed infringers from the SERP. Adthena helped Neilson cut CPCs by 30%, reduce infringers by 93%, and improve CTRs from 30% to 55%, resulting in 80% more customers per month and recovering £140,000 in lost customer revenues each month.

Neilson Financial Services

Hannah Ferguson

Head of Digital