Case Study: Princess Cruises saves £16K in 3 months with Adthena Auto Takedown

Princess Cruises saves £16K in 3 months with Adthena

Princess Cruises faced a significant challenge in paid search as competitors were infringing on their brand terms, which inflated their Cost-Per-Click (CPC) rates and diminished their marketing effectiveness. Despite manual monitoring, taking action was inefficient. They turned to Adthena's Auto Takedown solution to automatically protect their brand and reduce wasted ad spend.

Adthena implemented its Auto Takedown technology, which automatically detected and removed infringing ads using Princess Cruises' trademarks. This solution delivered immediate and measurable results, including a 33% decrease in brand CPC and £16,250 in cost savings within just three months. Infringing ads were cut by 95%, dropping from 840 to just 38, allowing Princess Cruises to reinvest the savings into growth campaigns.

Princess Cruises